Marketing And Merchandising Excellence Awards
The Marketing And Merchandising Excellence (MAME) Awards honor the top achievers in the new home industry. Sales and marketing award winners cross all BIA membership ranks and include Realtors, interior designers, architects, landscapers, suppliers, remodelers, builders and more. Please contact Linda Winrod with any questions, (614) 818-1397.
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Gold Sponsors: Bone Dry Waterproofing, Inc. • Coldwell Banker King Thompson • Epcon Communities • HER Realtors • Independent Bank • M/I Homes • Pulte Homes • Title First Agency • Westport Homes
Silver Sponsors: America's Floor Source • American Heritage Homes Corp. • CareWorks • CareWorksComp • Concord Mortgage Group • Custom Sign Center • Hamilton Parker • Huber Engineered Woods • Konkus Marble & Granite • Landmark Survey Group • P&D Builders, Ltd. • Pomeroy & Associates, Ltd. • The Strait and Lamp Group • Stream + Wetlands Foundation • Talon Title Agency • Today Homes • The Trane Company •Weaver Custom Homes
MAME Awards Gala
The BIA Sales & Marketing Council requests the honor of your presence as we celebrate the accomplishments of 2017 at the 31st annual presentation of the Marketing And Merchandising Excellence Awards.
Typically more than 300 people attend this gala event – many of the attendees are builders who are there to support members of their sales staff receiving awards that evening.
Friday, May 11, 2018
Hilton Easton
Special Guest Emcee Stacy McKay of Sunny95
2018 MAME Invitation (PDF)
Sponsorship
Spotlight Sponsor (Limit 1) $4,000 - SOLD OUT
Table for 10 (value $950), Podium signage, Full page color outside back cover ad in program, Logo on awards registration/website, Prominent social media recognition, Opportunity to introduce emcee Stacy McKay of Sunny 95, Prominent event signage, Optional gift bag (provided by sponsor)
Emerald Sponsor (Limit 2) $3,000 - SOLD OUT
Table for 10 (value $950), Full page color inside front or inside back cover ad in program, Logo on awards registration/website, Prominent social media recognition, Prominent event signage, Logo on wine bottle on each table
Platinum Sponsor (Limit 4) $2,000
Four tickets (value $400), Half page color ad in program, Logo on awards registration/website, Social media recognition, Event signage, Your logo on bar napkins with platinum sponsors
Gold Sponsor (Limit 8) $1,000 - SOLD OUT
Two tickets (value $200), Quarter page color ad in program, Website/social media recognition, Event signage
Silver Sponsor $500
Listing in program/website/social
2018 MAME Sponsorship (PDF of sponsorship information, not a registration)
Sales & Merchandising Awards
Step 1. Download the 2018 MAME Call for Entries PDF to review the categories and determine what you will enter.
Step 2. Register for your award
Step 3. Follow the link in your email confirmation to set up your awards account.
Step 4. Submit your entry materials online.
Note: All four steps must be completed by 5:00 pm on April 9, but they do not need to be completed at the same time.
Realtor Sales Citation
Volume Based Awards - This is a non-judged category; each entry receives an award.
Sales citations are offered to Realtors who have sold new homes with a total volume beginning at the one million dollar level and increasing in million dollar increments thereafter. If applicant is a Realtor/Builder, at least 50 percent of the sales volume, units or dollar amount must be for a builder’s product other than the applicant’s own.
Builder Sales Citations
Volume Based Awards - This is a non-judged category; each entry receives an award.
Sales citations are offered to Builder Sales Reps who have sold new homes with a total volume beginning at the one million dollar level and increasing in million dollar increments thereafter. These citations are grouped according to the number of company units built per year (as described below).
- Builder Sales Reps for companies building up to 99 homes per year
- Builder Sales Reps for companies building from 100 to 249 homes per year
- Builder Sales Reps for companies building 250 or more homes per year
MAME Leadership Award
Candidate must be employed by a Builder, not a Realtor, whose primary function is selling new homes in the central Ohio area.
Online Sales Counselor
Candidates primary function is that of Online Sales Counselor but they may have other duties for 2016.
Golden Hammer Award
Candidate is to be nominated by a Sales Representative and must be a builder, job site supervisor, project manager or superintendent whose favorable response to and accommodation of the sales and marketing process significantly contributes to the sales representative’s efforts.
New Home Loan Originator
Volume Based Awards - This is a non-judged category; each entry receives an award.
Candidate must be employed by a BIA associate member and originating new home loans.
New Home Title Representative
Volume Based Awards - This is a non-judged category; each entry receives an award.
Candidate must be employed by a BIA associate member title company and coordinate closings.
Rookie of the Year
Candidate’s primary function is selling new homes, originating new home loans or coordinating closings in the central Ohio area. Candidate’s first full year is prior to June 1, 2016.
- Builder Rookie of the Year for a company building up to 99 homes per year
- Builder Rookie of the Year for a company building 100 to 249 homes per year
- Builder Rookie of the Year for a company building 250 or more homes per year
- Realtor Rookie of the Year
- New Home Loan Originator Rookie of the Year
- New Home Title Representative Rookie of the Year
Marketing & Advertising Awards
Step 1. Download the 2018 MAME Call for Entries PDF to review the categories and determine what you will enter.
Step 2. Register for your award
Step 3. Follow the link in your email confirmation to set up your awards account.
Step 4. Submit your entry materials online.
Note: All four steps must be completed by 5:00 pm on April 9, but they do not need to be completed at the same time.
Many entries are broken into 2 awards: Builder/Remodeler and Associate/Realtor. This is determined by the type of business you are, rather than who you designed the materials for. For example, if you are an Associate and you designed an ad, website or brochure for a Builder client, your entry will still be competing for the Associate/Realtor award in those entries.
Entries must have been designed by, or for, the company submitting.
Entries must have been designed or in use during the previous calendar year.
Items submitted for previous MAME award’s may be entered, provided they were in use during the previous calendar year and the entry reflects the materials/entry as used during the previous calendar year.
Entries must relate to the homebuilding industry and its products. For example, an Associate ad or brochure promoting a product or service used by builders would be eligible. An ad designed by an ad agency to sell bridal gowns would not be eligible. An ad, brochure, website, etc. promoting the Associate Member would be eligible in the appropriate categories.
