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In an age of student debt, many young professionals are turning away from college. That’s where association credentialing and certificate programs come in. Also: tech and the member journey.

As many young adults question the value of college, the credentialing and certification industry is stepping in to fill the gap as an affordable alternative to a four-year degree. For associations, this educational change opens up the opportunity to become a trusted professional resource.

“Associations are well positioned to help train new and experienced professionals throughout their careers,” says the WBT Systems team on its blog. “As employers look beyond degrees and seek to find employees who can demonstrate competencies, a digital badge, certification, certificate, or micro-credential becomes a valuable way for hiring managers to validate a job seeker’s skills.”


See the full Associations Now article here

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